target audience profile

We have decided that the target audience for our short film ‘not my time’ will be 12 year olds to 34 years old although people of all ages from 12 upwards would be able to watch it.
Firstly, we decided that the film would be certificated at 12 is because when we checked online to the categories the film had to fit in with the bbfc guidelines which were as followed for a 12/12a film :
Discrimination
Discriminatory language or behaviour must not be endorsed by the work as a whole. Aggressive discriminatory language or behaviour is unlikely to be acceptable unless clearly condemned. – Our film will not include any discrimination at all through the acting or speaking.
Drugs
Any misuse of drugs must be infrequent and should not be glamorised or give instructional detail. In our short film there is no use of drugs or any preferences to drugs.
Horror
Moderate physical and psychological threat may be permitted, provided disturbing sequences are not frequent or sustained. Although our film is about life/death it is not in a scary sense the girl who comes back is mercy’s best friend, there is nothing that could psychologically harm anyone.
Imitable behaviour
Dangerous behaviour (for example, hanging, suicide and self-harming) should not dwell on detail which could be copied, or appear pain or harm free. Easily accessible weapons should not be glamorised. In our film the girl who dies did commit suicide however this will not be shown and the only reference is when the woman says she committed suicide.
Language
Moderate language is allowed. The use of strong language (for example, ‘fuck’) must be infrequent. There will be no swearing or strong language in our film.
Nudity
Nudity is allowed, but in a sexual context must be brief and discreet. The film will not contain any nudity
Sex
Sexual activity may be briefly and discreetly portrayed. Sex references should not go beyond what is suitable for young teenagers. Frequent crude references are unlikely to be acceptable. There is no sexual activity or sexual references; only thing that could come close is the fact that one of the characters is pregnant.
Theme
Mature themes are acceptable, but their treatment must be suitable for young teenagers. The theme is mature but easy to understand and acceptable for teenagers as it includes the plot of two bestfirends.
Violence
Moderate violence is allowed but should not dwell on detail. There should be no emphasis on injuries or blood, but occasional gory moments may be permitted if justified by the context. Sexual violence may only be implied or briefly and discreetly indicated, and must have a strong contextual justification. There is no violence in this film at all, the only part were you may think there is is when mercy pulls away from lily but this is not done in an aggressive way just to represent that mercy has came to self realisation.

We decided to fit in between the 12 and 34 categories as research shows that 18-34 bands is the most popular target audience to aim at especially when making horror/drama films. We believe our target audience is good as it fits in with the guidelines its aimed at the most popular band and along with one of the most popular genres that these age ranges wat